New name as property company enters new era of expansion

Loosemore, the Cardiff design-led property company responsible for many of the capital’s most desirable housing developments, is changing its name as part of a major rebranding and growth phase.

With immediate effect the company is now known under its new identity of Portabella

The renaming comes at a time of expansion for the Pontcanna-based company, which was founded in 2001 by Managing Director, David Loosemore.

Portabella’s senior management team has been further augmented with the arrival of Commercial Director, Peter Reilly, who moves over from Savills Cardiff where he was Head of Residential Property.

The board of directors also includes Operations Director, Tom Young who joined the company in 2006, working on the company’s largest project to date, the £25 million St Winefride’s gated development in Pontcanna.

The award-winning development of flats, penthouses and homes costing up to £545,000 will shortly enter its final phase of development having achieved a record breaking rate of sales.

David Loosemore said: “Having remained successful, profitable and actively developing projects during the property downturn, we are well-placed to take advantage of the upswing we are now experiencing.

Hence our expansion and the important arrival of Peter Reilly whose infectious dynamism and expertise is known to all in the residential property sector. We will also be announcing more appointments in the near future as we look to expand our offering.

Announcing the company’s new identity, David Loosemore said:

“In Portabella we have a fresh new name which better reflects the high-end, design-led flair that has always been the heart and soul of our work. We will be introducing a range of new property-based services to the market under the Portabella name in coming months.”

Mainly known for its luxury developments in the fashionable Pontcanna area of Cardiff, projects developed by Loosemore include “Magnolia”, the boutique hotel style apartments on Cathedral Road.

The firm is also responsible for the Severn Square development, which transformed a former cheese factory into luxury loft-style apartments.

David Loosemore first rose to attention in the property world in 2007 when his re-development of the Victorian Sealock Warehouse in Cardiff Bay into 22 apartments which sold out on the day of its release.

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